E-commerce is indeed a field of immense competition as your rival is just a click away from you. When your customer doesn’t like your website, he simply looks for yet another e-commerce site from which he can buy the same products with more effectiveness. If you wish to gain maximum customers to your site, you have to ensure that your website is as usable and user-friendly as much as it can. From the customer’s point of view, it doesn’t matter whether the prices of your products are too low or whether you display the most unique products in the market; all that matters is easy navigation. If they get confused while navigating from one page to the other, he might find it difficult to stay on your site. Hence, you have to enhance the usability of your website. Here are some tips to improve the usability of your e-commerce website to lure more customers.

1. Sign up buttons and call-to-actions: Don’t make the mistake of including lengthy sign-up forms that can take a lot of time for the visitors to fill out. Being an e-commerce website, you actually don’t require knowing that phone number, address and what they do. A simple email address and a password will do when it comes to registering for the site. Don’t ever underestimate the power of call-to-action buttons as they are the tools that help in increasing conversion rates and enhancing the usability of the website. Make sure your CTAs stand out in the crowd. Highlight them.
2. Allow buying without having to register: It is 100% true that the online shoppers hate it when they have to register first and then buy products. The tedious process of signing up simply irritates them. How about allowing your guest users to buy products without having to register and then after they buy their products, ask them to sign up? This method will undoubtedly increase sales, boost customer retention and decrease cart abandonment.
3. Enabling the search function: It is the search function that allows the customers to find out their desired products instantly without having to move into the said category. This search function makes their experience more satisfying and effortless. People don’t have enough time to go from one page to another, read the description of each product and then click on the desired one.
4. Shopping cart that protects privacy: Not a single e-commerce website is complete without effective content management and security of private details. Make sure that shoppers are confident while transacting through your shopping cart and you have to assure that your site is a reputable one which has enough features to protect the privacy of the details of the customer.

Therefore, if you’re the owner of an e-commerce website Australia, you should take into account the above mentioned tips to make your website more usable. Don’t forget that your competitors are only a click away and hence you have to create a solid impression in order to bring things in your favor.