Regardless of whether you’re working with a product or a service, you sell online or in a physical store, your number one metric that will determine the success of your business is sales. If you’re not selling enough, your business is going to have a very hard time staying open and functional. And for many businesses, although they may be getting enough sales to stay afloat, they aren’t getting as many as they could or should be. So to help you boost those sales, here are three tips for improving the sales number of your business.

Tap Your Current Customer Base

When some businesses think about attaining greater sales numbers, they instinctually think about ways in which they can acquire new customers and tap into markets they heretofore have not. While this can be a great place to go, it’s often not the most cost effective way to increase sales. That’s why, according to Megan Sullivan, a contributor to Quickbooks, tapping into your current customer base should be your first move when wanting to improve sales. It’s generally much easier to upsell an existing client or customer than to acquire a brand new one, so you should focus your efforts on this front at first.

Always Highlight Your Unique Selling Points

If you’ve been having trouble making sales while the rest of your field or industry seems to be flourishing, you may want to take a look at your marketing, especially with how it conveys you specific value propositions. According to Caron Beesley, a contributor to the U.S. Small Business Administration, making your marketing and advertising very clear about what sets your business apart from others will make your business much more enticing for customers and clients. As a good rule of thumb, this should mainly be about your business or products rather than about your prices. Strategy with pricing will come in after you’ve already created a product or service that’s better than your competitors in one way or another.

Make Sure Your Pricing Is On Point

The price of your product or service can have a big impact on your ability to make a sale. With prices too high, you might not be able to show your worth or value. And with prices too low, people may think you’re trying to scam them. For this reason, Adarsh Thampy, a contributor to ComversionChamp.com, recommends 5 ways in which you can strategize your pricing. This includes doing market research, discovering the perceived value, and uncovering what people are willing to pay for your product or service. If you’ve done these things, you shouldn’t worry that your pricing structure will turn away customers.

If you’ve been looking for a way to improve your sales, consider using the tips mentioned above to boost those numbers today.