Is Your Business Card Hurting or Helping Your First Impression?

By Thursday, May 8, 2014 0 Permalink

Business cards are an important part of face-to-face networking. When you hand out a business card, people will make quick judgments about you and about your business. When you hand over your business card, you’re representing your business and its products or services. How can you know what kind of first impression you’re making? How can you know if your business card is hurting or helping your first impression? These five checkpoints can help you understand how potential clients and customers perceive you and your business when you hand out a card.

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Do you have a professionally designed and printed card?

Homemade business cards just don’t cut it sometimes. For professional networking, you need a professional business card. Professional business card printing servicesfollow can help you design a card, choose the best printing material and keep working with you until you get a final product that you love. Paying for professional cards is definitely a worthwhile investment.

Does your card accurately represent your business?

In most cases, you’ll want to choose a traditional 3.5″ x 2″ business card. It’s hard to go wrong with a classic business card. However, depending on your business, it could be a good decision to go with more non-traditional business cardsfollow. Your card should accurately represent your business. For instance, if you’re running a fun, energetic start-up, it’s not a bad idea to have cards that reflect your business’s personality.

Does your card have all the right information?

Your business cards should always include the most important information like your name, title, business name, address, email address and phone number. However, depending on the nature of your business, it’s wise to include additional information for how you prefer to be reached. Include social media contact information like a Twitter handle or Facebook page, if social media is pertinent to your business. You can include your homepage URL or a URL to whichever page you consider to be most important.

Is your card an extension of your brand?

Your card should match your website or any other printed marketing materials and brochures. Your logo should be prominently displayed on your card. Anyone who receives your card should be able to link it to the rest of your branded materials without difficulty. Use the same colors, fonts and design as your website, blog and print materials.

Does your card inspire curiosity or action?

Even if you choose to go with a traditional business card, you should still have an element that inspires action or curiosityfollow. You could design a few cards for a specific trade show or conference you have coming up – and you could take a few more liberties with a smaller batch. Have potential clients and customers reach out to you for local dining or entertainment recommendations while they’re in town for the conference, even if it doesn’t have to do with business. For specific events, have your card offer a discount or promo code for anyone who picked up your card at the event.

Your business card is an extension of you and your business. Customers will perceive you differently once they have a business card in hand. Whether or not their perception of you changes negatively or positively all depends on what your card says about you. These 5 tips can help you better understand how potential clients and customers perceive you.

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