As a small business owner, you’ve got to do everything possible to not only attract customers to your products and services but connect with them so that they keep coming back for more and become loyal customers and brand advocates. You can bet that CEOs like Peter Foyo have learned how to establish a relationship with their customers, and there’s a good chance he and other business leaders like him put these suggestions to good use.
Get To Know Your Customers
You’ve got to go deeper than just knowing what your customers buy and how much they buy. Business owners need to have a full picture of their customers and target audience, information such as:
Their online shopping habits and patterns
Gender, geographic location, occupation, hobbies, interests
What they wish businesses like yours did better
Once you have this type of information, you have a much better idea of just what your customers want and how you can deliver it to them. You’ll be saving everyone a lot of time, energy and frustration.
Know What Motivates Your Customers
We all have reasons for doing what we do, and knowing why your customers purchase your products or services better ensures that they continue to buy from you in the future. For instance, which of your customers do research before choosing a specific brand, company or product? Which of them are more impulsive when it comes to where and how they spend their money?
Make Sure Your Customers Always Know What’s Going On
If you have a new service or product coming out in the near future, be sure you let your customers know that as you take steps to build up hype. Even if you aren’t working on something new, you may have a promotion or sale coming up, or maybe even something educational and useful you’d like to share. No matter what it is, be sure to share it through newsletters, email and push notifications, and through your social media profiles and commercial website. Sustaining connections can better ensure you always remain in your customers’ peripheral vision, never fading out of sight or out of mind.
Ensure Your Site Is User-Centered
No matter if you have a brick-and-mortar store as well as an online shop, or just an online setup, you’ve got to make sure your commercial site is focused on the user and her or his experience. The best way to do this and eliminate as much guesswork as possible is to reach out to your customers and ask them what they look for in a commercial site and their user experience. Ask them what they like about your site, what they don’t like about your site and any changes they’d like to see.
Fine-Tune Your Customer Service
When customers have a question or problem, you want to make it so that they look forward to reaching out to your customer service department or make it so that they at least don’t mind reaching out to you. Specifically, you need to get into the habit of getting back to customers ASAP after you have an answer or solution for them. Additionally, make sure you’re listening/paying attention to what your customers are saying, that’s the only way you’ll develop a response that will make them happy. No matter if customers offer a compliment or a complaint, you want to either thank them or ask what you can do to make things right to keep their business.
Come Up With Ideas That Customers Actually Want
During your business brainstorming sessions, be sure that you bring your customers into the discussion. That way, you’ll know for a fact that you’re coming up with ideas, services and products that they actually want and can use rather than ones that will send them into the arms of your competitors.
No matter what business moves you make, be sure that you always keep your customer connections involved. While your business may be small, your impact and potential can be mighty.