Small businesses can find many benefits in having a business blog. Bigger businesses usually have a big name to give them a boost and may not need as much marketing because everyone has already heard of them and they have plenty of word of mouth already. By blogging you get your name out there more, show up more in search engines, and you have a practically free way in which to promote your business.
Blogs themselves can make your business money if you want to monetize them with things like advertising. That is entirely up to you, but as a small business owner, especially if you’re just getting started out, some extra money may be useful. Aside from that, here are some other things a blog can do for your small business.
Brings More Visitors To Your Website
Your blog will attract more people to your website, that is for sure. Not only does using keywords in it help it show up in search engines, but people will also find your article links on social media when you share them, which will bring them in to look around at more than just your blog posts.
If you want to ensure that people do more than just read your post you’ll want to include calls-to-action in your posts. At the end of your blog posts you can include a link, a button, or even a simple sentence giving them the next step to take from the stuff they read in your post, which could be to call you or email you for an appointment or more information.
Shows Your Expertise
Your blog shows people that you know what you are selling or doing for a living. It’s a great way to show people your expertise in the field you are in. Make sure that your blog does reflect your business and your experience in that field.
Your blog should always be an extension of your business. If you get too off topic you’ll lose readers, which also means you’re losing sales. If you feel like you are running short on topics you can also do a piece on celebs that do something related to your business.
Allows You To Communicate More Deeply With Readers
Another way blogs are beneficial to businesses is that they let you get more on level withy our customers. Your blog shows them that you care about how they feel, what they want, and that you are listening to them. In fact, use your social media to get ideas about what your customers do want to hear and learn about and use that to create new posts on your blog.
Take some time to learn about your readers and find out what interests them, and don’t be afraid to ask them what they’d like to see blog posts about. You can even leave the comments on blogs open to get a feel of people’s reactions to what you’re blogging about.