When it comes to creating a successful company, most owners know that it’s very important to have a solid corporate brand in place. After all, your brand is what will represent your company to your customers, and it’s what your customers will use to recognize your company.
However, what most business owners fail to realize is that a company’s success is not just built on its corporate brand, but it’s also built on the personal brand of the owners and operators.
A business owner is connected to the business, and vice versa. Because of this, the business owner needs to take proper care of their own branding in order to help boost the success of the company. For example, if you do a Google search of yourself, it will be linked to your business. If you don’t have a good personal brand, this can reflect poorly on the company, and this is not something you want to risk.
According to Michael Nova, “A fundamental part of brand building has always been to craft a personal connection with users.” This means that you need to create the best possible personal brand for yourself first, and then focus on your corporate branding (and any marketing, printing, labeling, social media, etc.) tactics second.
You want to make sure that you’re doing everything you can to create a good personal brand, and the following tips will help you get a better personal brand to help influence the success of your corporate brand.
Create a successful LinkedIn profile.
LinkedIn is the corporate social media platform, and it’s one of the best ways to promote yourself and your personal brand. Make sure that you are signed up for LinkedIn and that all information is current and accurate. If your company has a LinkedIn page, be sure to connect your profile to the page as well. Then, use the tools and resources on LinkedIn to interact with other professionals and improve your personal and corporate brand.
Another way to boost your personal brand is to start or actively participate in a blog. Use your experience and expertise in your field to help others in your industry. You can add a byline to the bottom (or top) of the blog that says who you are, what company you own, and why you are an expert. Be sure to connect this blog to your website so that your personal and corporate brand can piggyback off one another.
Use each brand as a complement.
Make sure that you are using both your personal and corporate branding to piggyback off one another. For example, if you are well-known as an expert in your field, make sure that every speaking engagement you perform, every marketing collateral dedicated about you, etc. contains information about your corporate brand. This way, if someone happens to come across your blog or see you speak at a networking event, they’ll start to connect you and your success with your company.