One of the hardest things any one who owns a storefront will face is simply bringing in foot traffic. When people walk by your store, you want them to be tempted to walk in and look around. To do this, there are several strategies that you can employ to improve your odds of getting a walk-in customer. These are all fairly simple suggestions, but when used effectively, can make a big difference on the way your business is run.
First, you need to let people know that you are there. One of the best ways to do this is through mobile marketing. People spend a large amount of times on their mobile phones these days, especially when they are on the go. By advertising through mobile devices, you can let people know where you are when they are already out. To broadcast your location, you should do things like getting placed on Google Maps, signing up for review sites like Yelp, and registering on social check-in sites like Foursquare. People check these sites all of the time when they are walking around and looking for a place to go, so by getting your name on there, you are making your business one of their options. Another thing you’ll want to do is get on social media sites like Facebook and Twitter. This way people in your area can “follow” your accounts, and you can let them know when you are having a sale, what your hours are, if you are closed for a holiday, etc. The more information you can give people through their smartphones, the more traffic you will bring in.
Secondly, your use of technology should not stop with mobile marketing. You will also want to use the newest tech inside your store. For example, have your employees use tablets to record customer information, display new products, or interact with other employees. Or, purchase POS equipment that allows you to process payments made with a customer’s smartphone. This gives your customers more payment options, and therefore they will be more likely to want to shop there again. Walking around using the newest technology will make your business seem up to date, and will make it more appealing to potential customers.
Lastly, pay close attention to how your store looks, both on the inside and the outside. Outside, your store should look clean – this means cleaning the windows, sweeping the walkway, etc. You will also want large signs if you can, giving people a reason to come into the store. Let everyone know about the deals you are currently having, making them not want to miss the opportunity. On the inside, your store should also be spotless, and well lit. Make sure that everything is organized, and that there are plenty of people around who can help out your customers. For more information on how to improve the look of your store, please see our previous article.
As you can see, it doesn’t take much to improve the traffic to your store. With a few simple adjustments, and an added focus on new technologies, you can improve the sales you are making dramatically. We hope these tips will be of some use to you, and that you’ll be able to grow your business because of them. Good luck!