When you start a personal business the most important factor to consider is how to make the business successful. If you have the right business model, the key aspect becomes marketing. Marketing is the cornerstone of business. Making yourself known to the masses and advertising your services can bring in a lot of clients. A successful marketing campaign can see a business flourish.
If you have recently set up your own personal business, it is likely you will be looking at marketing. To succeed you will need to cross this bridge at some point. You might have an idea in mind for how to market your brand, or you may have no clue.
Either way it will be important for you to decide what approach you are going to take to promote your business image.
There are 3 great ways you can do this that will be cost effective and could yield massive results:
Get a Website
Incredibly almost 50% of small businesses don’t have a website. The website is such a powerful marketing tool for business. It gives you presence and legitimacy. You can showcase your work, products and services on the site.
There are endless layouts to choose from, and you can order things into sections. Nowadays you don’t even need to be tech-savvy to create a website. Many sites offer templates that you can customise to fit your requirements.
Once you have created a site, you will need to buy a domain name. This can be done at a low cost and will secure that web address for at least a year for you.
Websites are particularly useful if you are an individual or you work with a small business. Also, if you run a creative business, like photography it can be invaluable having a site to showcase your work.
Treat the site like an online portfolio. You are presenting your work to the world. Be proud of it. Take pride in it. Personalise the site, but don’t make it gimmicky. Remember the goal is to make an impression that lasts.
Get Business Cards
Business cards are also vital if you want to market your business. An online presence is paramount. But people also like to have something tangible, and business cards provide that.
Think of them as a condensed CV. Put only the important information on there. The business name, your name and job role, a phone number, email and website should suffice. If you want to you can also add an address.
Consider the cards a teaser for your business. Make people want to know more. Pick an interesting design or layout. There are websites where you can order business cards, leaflets and custom business stickers, etc. These can all be catered to your needs.
Getting hold of a couple of hundred business cards shouldn’t set you back too much money and will be worthwhile in the long run.
Use Social Media
Social media is another big one. In fact for marketing social media is maybe the most important aspect for your business. Get an online presence. Join Twitter, Facebook and LinkedIn. Make sure you network with similar people and potential clients. Advertise your website and business.
Social media gives you a global market at your fingertips. People and places you’d never considered will encounter your business. Maintain an online presence every day, even if its just to say ‘Hi’ to someone.
Let people know who you are, why you’re there and what you’re offering. Be professional, polite and courteous. You never know who is going to be a potential client.