Any small business owner should be constantly assessing their business and its marketing with fresh eyes. What tactics worked well for your business last year and what will your strategy be this year?
One way to increase your revenue is to explore new marketing channels for your business. However, with the world of marketing constantly evolving it can be difficult to know which marketing channel is the best fit for your business. By surveying over 10,000 SME owners, pop up banner supplier Display Wizard uncovered the most effective marketing tactics for Britain’s SMEs.
From age-old tactics such as print media and face-to-face networking to more modern advertising channels such as online marketing, SMEs revealed the most profitable tactics for their businesses – and whilst there are definite winners and losers, there doesn’t seem to be a ‘one size’ fits all’ approach to modern marketing.
The results of the survey, shown in the infographic below, revealed some surprising results with face-to-face marketing found to be the most popular tactic (71% of business said they made money this way).
There is no doubt that digital marketing has seen the biggest increase in popularity over the last five or so years (67% of businesses said this won them business in 2015), yet despite this it seems that for small businesses building up trustworthy relationships via face-to-face exchanges remains the best way to gain new customers.
In third place, event marketing is also proving to be one the UK’s favourite promotional channels (38% of business owners revealed that experiential marketing wins them business). Events such as trade shows and exhibitions are a great way to meet new clients whilst smaller networking events and meetup groups can help SMEs or freelancers expand their local business network.