Even if your business is on the small side, it doesn’t mean you have to behave diminutively. There are many strategies and services to maximize your potential, without crippling you with added overhead. I’ve accumulated three of the best strategies to give you all the advantages of the largest corporates, while retaining the agility of a startup. With the following techniques, your small business can be much more than the sum of its parts.
1) Virtual Offices – Virtual offices are available for lease, short and long term, at hundreds of locations all over the world. Now you can set up meetings and temporary corporate residence in any market you choose. Small businesses use this method to expand operations into new markets, or to schedule a professional meeting in foreign locales. You don’t have to make permanent investments in office infrastructure. You also don’t have to slum it in hotel conference rooms and other not-quite offices. Virtual offices give you the “home court advantage” wherever your itinerary takes you.
2) Brand Care Specialists – The old fashioned call center has been upgraded, sophisticated, and specialized. Today’s brand care specialists do much more than just answer the phones. They manage every facet of your brand, every place customer interactions happen. Today’s modern call centers fill a variety of roles in your company. They can work on your phone, email, website, and social media fronts. The best call centers emerse their employees in your company culture, making them intimately familiar with the way you do business. Others have expanded into the realm of training and recruiting. Essentially, a brand care team can give you a much bigger customer service capability than you would be capable of on your own, leaving your core operations lean and limber.
3) Dynamic Pricing Data – There is a new generation of Data producing/interpreting companies bent on providing the best in data analysis to all levels of online retailers. If you are in the business of buying and selling online, dynamic pricing is the goal, but is easier said than done. The web’s largest retailers make use of highly sophisticated data pools, taken from billions of consumer interactions. Using these models, they are able to offer the right product, at the right price, at the right time. Smaller retailers lack these resources, and suffer from more static pricing. This new generation of data analysts will give the little guys the same data insight as the big boys.
There are advantages to being small and agile as a business. But there are also some advantages that have always been the property of the elite. These economics of scale are changing, with different service providers providing these elite professional elements to small businesses around the world. If you are a small business, you can appear to be much larger than you actually are, taking advantage of these and similar entities.