Think about it- when you are playing the field in this game called love you are marketing yourself to those people you feel might be the right match for your lifelong partner. You want to do that same thing as a business when it comes to attracting customers. You want to bring in consumers that are going to want to keep coming back for more, and that are going to tell all of their friends what a great relationship they have with you so they’ll want to find that kind of great relationship too.
Building this type of relationship with your customers plays out a little like online dating, as you will want to advertise your business online while using all of the assets the internet offers in order to woo them. You want an attractive profile that tells prospective customers what it is you have to offer them that makes you better than all the other candidates, and you want to make sure they are seeing your best side too. That means looking good in all of the areas they might find you, from social media to blogging.
Come Up With The Ideal Profile
Just like you want an excellent dating profile that expresses the type of person you are and the type of person you are looking for, you also want you business profile to be an expression of what your business is all about. You want it to be targeted to the type of people that your business caters to, your demographic. This is a must have tool to help make sure your business is getting to the right people, and your advertising isn’t being wasted in places where the wrong people are.
If you don’t want kids you wouldn’t want to date someone who already had a couple, just like if your business is strictly for adults you don’t want TV ads that only run during Saturday morning cartoons. Make sure you tell people what it is you are selling and how what you offer can help them.
Advertise In All The Right Places
Obviously demographics are important, but you also want to make sure that you are advertising in as many places as possible, in order to reach the most people. When you sign up for an online dating site, you don’t just stick with one. Instead, you sign up at a couple, at least, and maybe even download their apps to your phone. Variety is the spice of life, after all.
You might even go in search of dates on sites that aren’t entirely meant for dating, like social media. Social media is also a great place to advertise your business. Not only do people look for love on social media, but they are definitely using it to find out about businesses, and to review the ones they do or don’t like. Create a business people love and they’ll be sharing that love all over the internet.