Every small business needs to look for new ways to increase brand awareness. Creating an event in your community is a great way to do this, and here’s how to do it.
Draw Up a Budget
You should view the community event you create as an investment because that’s pretty much what it is. That means that you’re going to have to put money into it, and make it effective so that you see returns on your money in the long-term. And like any investment, you need to plan carefully before you spend.
If you’re hiring a venue or a plot of land, this will be one of your biggest expenses. What happens at your event will depend on how much it costs. You might want to create a fun day for families, put on a music show or host an evening of dinner and dancing. But you’ll definitely need to get event insurance in case anything goes wrong.
Think About Who You Want to Attract
Your event should harness the community to increase your brand awareness and let people know about what you do without being too overtly promotional. This is a difficult balance to get right. One thing you need to do is pull the right people into the event. They should be people who fit the profile of your target customer.
Who you want to attract should also influence what kind of event your stage. There’s no point in putting on a family oriented event if you mainly want to target customers who are single males. It’s just about using your common sense and picking sensible ideas.
Make Sure Everyone Has a Good Time
The one thing you don’t want to do at the event is stand at the front and ram adverts down people’s throats. That won’t endear people to your business and will render the whole exercise pretty pointless. You want to make the day as fun as possible and make sure that everyone has a good time.
Create a feel good atmosphere around the place and then people will think more positively towards your business. So, be fun but not too serious and advertise your business in a subtle way. You can put your logo around the site and act as a sponsor would, but don’t put yourself at the forefront of the day.
The point of the day shouldn’t be to make money. It’s all about getting your brand out there and making people in the community aware of your small business and what you do. If you do make any money out of the day, give the money to charity and let people at the event know that this is what you’re doing.
If you give money to charity, this will give your brand an even bigger boost. It will show that your business cares about the community and aren’t simply another faceless, profit hungry corporation. Everyone wants to use a business that is more personable and has a heart!
Creating a community event is a great way of spreading the word about your business, so give it a try!