How To Choose A Location For Your Business

By Friday, September 5, 2014 0 , Permalink

It’s all about the location, right? We all know how important the location is for any business venture. The location matters, no matter whatever business you’re running. The wrong location can sink a restaurant – we all know that. The same is true for tourist spots, cafes, hotels and almost any business that relies on good footfall. If you’re selling something direct to the customer, you need to make sure that the customer can access your site. That’s basic common sense.

 

The location of your business can be important in other ways. It’s not just critical for businesses that sell to passing consumers. A good business location can help you to connect with suppliers. You’ll pay more to transport goods across longer distances. Again, that’s obvious, but the number of people who forget that would surprise you. You won’t keep your suppliers happy if they spend all their time driving up and down the motorway to your doorstep. A good location can also help you to connect with other business clients. You can’t do everything online. That’s why you should be careful with your choice of location. It’s not a good look to have to send out search parties for lost clients. You should be easy to find and close by to your most important customers.

 

A decent location can also help your staff. You don’t want them to spend more time commuting than working. What’s more, the cost of commuting is enormous for lots of people. Your employees need to afford the trip to work and back. Otherwise, the whole enterprise is just a giant waste of time. You should treat your employees well. Do expensive travel costs and a lengthy commute sound like good treatment? Of course not.

 

There are all sorts of reasons why a decent location can help your business. In the end, it’s all about keeping people happy. You should want happy customers, happy staff and happy suppliers. That chain of happiness will bolster your sales and boost your productivity. Your choice of location can make or break your business – more so than almost any other decision you’ll make. With that in mind, here are some important considerations for any businessperson. They’ll help to point you in the right direction, location-wise.

 

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It’s important for you to plan your choice of location before you buy or rent any premises. The first step to take is to decide what kind of premises you need. Certain business demands certain premises. Does your business need an office, a warehouse or workshop? Once you know which is best, you should check out various locations. Assess what these places offer your business, and what they’re missing. Take your time over this decision. It will be one of the most important decisions that you make.

 

You should construct a list of potential premises. It’s a good idea to rank them for suitability. That way, you have backup options ready in case your first choice doesn’t work out. Once you’ve found a variety of decent premises, it’s time to consider other factors.

 

First of all, you need to make sure that your chosen premises are convenient for you. Looking after number one isn’t something that you should forget. You don’t want a massive commute every morning and evening. Once you’re sure that it’s for you, check to see if it would suit other members of staff. That’s key for London residents. Train and tube stations shouldn’t be too far away from any office. Waterloo and Victoria are all busy stations and you can find Office Space in Liverpool Street which would be convenient for your team. Being in a prime location with good commuting networks will guarantee that staff can get to work without trouble or delay.

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You should also take a look at the road links that surround your chosen premises. City centre buildings are often close to train and tube stations, which is fantastic. That doesn’t mean they’re close to major motorways or decent roads. Inner-city driving can be horrific for many people – goods drivers in particular. Will delivery trucks be able to access your chosen headquarters? If you’re a business that needs deliveries, you should give this much thought. You don’t want double yellow lines outside your doorstep. You don’t want your delivery lorries blocking traffic for miles on end. That wouldn’t endear you to your neighbours.

 

You should try and get a good deal on rent if you’re not buying your premises. Commercial rents can be expensive, so look hard for a good deal. That doesn’t mean you should rent a dodgy property. You’ll do more damage to your company with a bad location than you would through expensive rent payments. You should also make sure that your chosen premises are in a safe neighbourhood. That’s crucial for a few reasons. Your staff should feel safe at work. Staff who don’t feel secure at work won’t stick around. You wouldn’t want to lose good workers because you chose a bad location. You should also want a safe location for the good of the company. Crime hotspots aren’t a good place to base a business. There’s always the chance that your business headquarters could fall victim to burglars. That would be awful for a business that uses expensive equipment. Offices are vulnerable, due to their high volume of technological gadgets. You should do your best to find a location that protects your inventory. Again, safety balances the cost of rent in this case. Savings on rent won’t matter if you lose a whole host of expensive computers and equipment to thieves.

 

Your choice of location is a tricky one, and it’s not something that you should take for granted. There are many factors that affect the choice of location for a firm. You should consider them all with care. The success or failure of your business rests on your choice of location. A good location means profit, happiness and success for everyone in your business. Don’t doom your business to the alternative – make the right choice, for the good of your company.

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