How To Better Use Social Media In Your Online Marketing Plan

By Tuesday, October 4, 2016 0 No tags Permalink

Everyone knows that social media is an important part of online marketing. It’s an easy way to reach a multitude of people, from all walks of life, and offers you an opportunity to get to know those customers and future customers on a more basic level. However, just setting up a social media account isn’t enough.

To get the best use of your social media accounts you need to be sure that you are using them, on a regular basis, in various ways. Not only this, but it also matters what social media sites you are using. Some give you far more clout and customers than others do.

Some Social Media Sites Not To Forget About

While Google Plus never really took off quite the way that sites like Facebook have, it can still be a beneficial social media site to use. Even if you simply get a page setup it can help people find your name more often, with its connection to the Google search engine. Plus, simply by setting up a Gmail email account you already have a quick “in” to Google Plus (and you’ve opted for a great email service as well). This is an example of at least getting your name out there.

Pinterest is another easily forgotten option when it comes to businesses and social media. Most people think of this as a site only for housewives and future brides, collecting ideas for home decor and DIY wedding plans. Businesses can use it too in order to share information on products and more.

Social Media Perfect For Businesses

There is one social media site set up just for businesses, and those business minded individuals, and you should be taking advantage of it. LinkedIN isn’t just around for people looking for employment, it is also there for your to share your business profile and other business information. It offers a place for happy clients to leave testimonials and more.

Facebook has also opened up a lot more for businesses. You will still need to have a personal account set up, but you can easily create and connect a business page to anyone from your company that wants to be able to admin or manage the page.

The idea with your social media usage in marketing is to post on a regular basis, even if it’s only a couple times a week. People want to have an idea when they’ll see something new from you, and with sites like Twitter only allows for 140 characters, it’s really easy to throw up a new post daily or multiple times a day (just don’t make them feel like their news feed is getting spammed with too many daily posts).

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