Search engine optimization is no longer an option these days – it’s a must if a business wants to survive. But the question that a lot of SMB’s are asking is – how much should they spend on SEO?
There are numerous Montreal SEO services, some far better than others. No matter your budget, you can find an services that can help you boost your rankings in search engines. However, the goal is not to find the cheapest provider – what you need is quality SEO that meets your needs and budget.
So to help you along, here’s a run-down of the basics when it comes to your SEO spending.
Payment Options for SEO
SEO firms usually offer 4 main services and payment options: (1) monthly retainer, (2) contract services with fixed costs, (3) project-based pricing, and (4) hourly consulting.
For the first option, you only pay a pre-determined fee each month in exchange for a pre-determined set of services. These may include (but are not limited to) monthly analytics reports, press releases, on-site optimization, link building, and keyword research.
Contract services, on the other hand, are more commonly availed before you opt for the monthly retainer. For example, you can request for a site audit, competitor analysis, and keyword research.
For project-based pricing, these are generally custom services depending on the type of business you have and the industry you belong to. So, if you need a social media manager who can monitor your presence in social media and interact with your followers, the SEO firm may offer this service to you.
Meanwhile, hourly consulting charges a fee per hour in exchange for information or services offered by the SEO provider.
Typical Costs of SEO Services
Monthly retainers cost anywhere from $750 to $5,000 a month, depending on the size of the business, the services needed and the competition that your business deals with online. Contract services, as mentioned above, have fixed rates. Copywriting costs between $0.05 – $0.50 per word, a site audit can run from a couple hundred to a few thousand dollars, and a social media setup typically costs anywhere from $500 to $3,000. Project-based pricing depends on the project although on average, a project can cost between $1,000 to $30,000. Hourly consulting fees also vary from $100 to $300 based on the reputation and expertise of the consultant.
Precautions Before Using SEO Services
As a business owner who has never used these services before, you may be overwhelmed by the sheer number of options you have. But before you ink the deal with an SEO firm, you need to be wary of a few things:
To start with, stay away from those that promise first-page ranking without even conducting an analysis of your website, competitors, current ranking, and so on.
The same goes for those guaranteeing instant results.
Some self-proclaimed SEO gurus also use unethical techniques that may get you the top spot but you also risk getting your site penalized by Google.
SEO takes time and it costs money but the benefits exceed any possible drawback. It goes without saying that, if you are serious about your business, you need to set aside a reasonable budget for search engine optimization.