When developing your brand, it is essential that you think about everything from your tag line to the colour scheme and logo. Your brand should have a memorable name, a reliable support system, a strong message, and all the required trademarks before your start your marketing efforts. This is however just the start off your ...
As online marketers we’re always looking to increase the number of sales to our clients’ websites. Our first thought is often to increase the conversion rate of the current traffic before then looking to increase the traffic levels. This is the stage where many will do keyword research and build links to specific keywords in a ...
Small businesses can find many benefits in having a business blog. Bigger businesses usually have a big name to give them a boost and may not need as much marketing because everyone has already heard of them and they have plenty of word of mouth already. By blogging you get your name out there more, ...
According to Career Builder, 52 percent of employers now use social media networking sites as a part of the recruiting process. This figure is up 13 percent in just two years. It’s becoming clear that social media recruiting is on the rise. With so many human resources professionals using it as a tool to discover ...
There’s plenty of great reasons to choose cloud computing services for your business. First and foremost it can help you cut down on costs such as running internal servers around the clock and indeed paying for the improvement of these. There’s also the flexibility cloud servers can offer in that your important business documents can ...
Display Advertising is a powerful option available to advertisers for driving market share and building brand recognition. As it continues growing, so does the level of confusion that surrounds how it really works. With this marketing option, you are effectively placing your product and/or brand in front of an audience that you have identified as ...
If you are a business owner, you may have resisted getting on board the blogging band wagon thus far. For some businesses, especially small, locally focused ones, having a static website with your contact details and a description or your services may well have seemed like all you needed to bring in leads and new ...
What sets a successful business apart from the rest? Doing even a modest amount of research on this topic reveals that all of the most successful businesses on the planet are brand driven. All of those companies have instilled an expectation in the minds of their customers; people know exactly what to expect when they ...
Almost every company now has a website. However, not every company is actually able to get a customer to that website. To actually get traffic, a company must invest in SEO – Search Engine Optimization. However, SEO is a true art form and not something you can just quickly do yourself. Hence, you need to ...
Gone are the days when people only traded in their community. Once upon a time, you had local businesses who sold things to local people. Those companies had a small client base yet had few options by way of expansion. Now, you can have customers all over the world, and still offer them a fantastic ...
