It’s a rough and tough environment out there in the business world. The big cats seem to gobble all up all of the opportunities and leave the little kittens fighting for scraps. As a small business owner, you are probably aware of the difficulties in fighting big corporations armed only with a small budget and a positive attitude. It can be tough to imagine things getting much better – but it can be done.
How? Well, there are plenty of marketing techniques that you can employ along the way to give yourself a shot. And along with customer service, there are areas of marketing that you can use to your advantage against the corporates. Let’s take a look at some of those ideas right now, and hopefully leave you inspired to continue your fight for market share.
First thing’s first, don’t be afraid of outsourcing. When you head up a small business, there is no real chance that you will be able to do everything that your business needs, regardless of whether you can do it or not. Put simply, if it costs more of your time than makes sense, then hire someone to do it for you. No matter how good at multitasking you are, there will always be a time that you need help, and there’s no shame in seeking it out.
Need help with sorting out your search engine rankings? Then instead of wasting a whole load of potentially profitable time, hand the reins over to a web agency with the right skills. Maybe you need a better website, but don’t have the time – or knowledge – to build your vision. A quick chat with a web developer might find you the perfect answer – and all for a lot less money than it would cost you in time.
Hiring professional services will be cost effective because their hourly fees will be less than your personal rate, and they will give you better results.
Although large corporates are getting more involved with the local communities they trade in, they don’t have a chance of making the same impact as you do. Sure, they have big budgets and donate a lot of money, but by and large they are faceless entities that lack what you can give.
There are plenty of sponsorship opportunities in cities and towns all over the country, so find out what’s going on in your area and get involved. Sponsor a cricket team, get involved with a local school or raise some money for your community hospital.
As long as you are out there showing your face, you will get a reputation for being a community-minded business. And, that, more than anything, will give you the chance of an edge over big business.
Finally, it’s important to network. If you have embraced the community spirit, then the chances are that you already have started meeting new and influential people. But don’t stop there. Arrange your own business events and turn up at local industry parties. Just get your face out there and present yourself in a good way, and you will get more clients, customers and sales opportunities.
And at the end of the day, that’s what it’s all about.