Viral marketing has become one of the most successful and cost effective ways to market your online business. Without a viral marketing campaign, your business won’t stand a chance in the choppy, dangerous waters of e-commerce. Did you know that up to 50% of new online businesses fail during the first year? This is a combination of inexperience and a willful denial of how competitive the world of online commerce is, but it also has to do with the business not having the right viral marketing campaign. Like a virus, a viral marketing campaign can spread like wildfire and double, or possibly quadruple your revenue. Here are five marketing strategies to promote your online business.
Content marketing. This is a unique form of marketing, because it includes carefully chosen and curated content to not only raise your ranking, but to get eyeballs on your site. One of the most common forms of content marketing is blogging. However, in order to make your blog really successful – especially these days – the content has to be both really good and really relevant. You want people to both be coming back to your blog, and site, most importantly, you want people to share the content.
Start a contest. Contests can be really successful online, because people absolutely love contests. It is isn’t always that people simply want something for free – people also love the thrill of the competition, people love winning for winning’s sake. In order to get the word out, all you need to do is send emails to your clients or get the word out to the press that you will be offering your product or service for free to anyone who wins the contest. You also want to illustrate the rules of the contest too.
Social media. Having a three or four pronged social media campaign can really start to increase traffic to your website, especially if your social media campaign is relevant to your specific demographic. With multiple different social media platforms you can broaden the media with which your business communicates. You can say you have a new product in 140 characters, or you can do so with a photograph.
Use the tools available to you. Having a solid viral marketing strategy is all about using all the tools that are available online for you to reach out to potential customers. For instance, you could use an email service to build a newsletter list and blast out mass emails whenever there is news of a new product, service or partnership. If you are a music promoter, or publicist, you can use a site like SonicBids, which allows you to connect with not only musicians, but also people looking to learn about new musicians.
- Viral video. By now, this is an old classic, but it certainly works. By creating a video that people can share online, you can reach out to millions of people in a very short amount of time. Moreover, viral videos are cheap and fun to make, which is a big plus if you don’t have a large budget for your viral marketing campaign.